8th Oct 2016

Game Thinking

Expert tools & techniques to help you build a better product in less time

  • Amy Jo Kim
  • Amy Jo Kim

Venue and Time

Hotel Grand Pacific (map)

Workshop starts at 9am and ends at 5pm


Do you want to harness the deep power of games to build a more compelling product? Do you want to leverage the insider gaming techniques that REALLY work - the ones that that actually produce long-lasting hits?

In our high-powered, hands-on Game Thinking workshop, you’ll learn how to:

  • Create a repeatable, pleasurable core product experience
  • Find the superfans who accelerate your path to product/market fit
  • Build a product they love - and come back to, again & again
  • Drive sticky social bonding with smart co-op game design
  • Turn your expansive, compelling idea into a simple, stripped-down MVP

Amy Jo’s framework and insights gave me practical, tangible skills

Gina Bianchini, CEO, MightyBell

I left the workshop smarter, equipped with useful new tools

Barney Pell, CEO, QuickPay

Great, structured content and deep insights – a masterclass on long-term engagement

Nadya Direkova, GoogleX & AirBnB

Intended Audience

If you’re an entrepreneur, innovator, designer, or product owner, this workshop will super-charge your product design - and teach you a step-by-step system to create experiences that drive long-term engagement.

Join us and learn how to build a truly engaging product that’s game-like - NOT gamified.

About the Trainer

Amy Jo Kim ​is a game designer, entrepreneur and startup coach. Her deep experience in early-stage innovation and collaborative game design includes design work on Rock Band, The Sims, eBay, Netflix, Cover Fashion, indiegogo, NYtimes.com, Ultima Online, Happify, Pley and numerous startups. She pioneered the idea of applying game design to digital services and is known wordlwide for her book C​ommunity Building on the Web.​

Amy Jo holds a PhD in Behavioral Neuroscience and a BA in Experimental Psychology. She’s an adjunct Game Design professor at the USC School of Cinematic Arts. Now she's focused on Getting2Alpha ​- online programs to turbo-charge product design with Game Thinking.

You can learn more about Amy Jo at a​myjokim.com ​and on L​inkedIn​.